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About

One question, answered well.

Baseline exists because “where do I stand right now?” should take ten seconds, not an evening with a spreadsheet.

Why we built it

Most finance apps ask more of you than they give back

They want categories tidied, receipts filed, envelopes balanced. Then they show you a dashboard that needs a second look to interpret. We wanted the opposite: an app that does the sorting quietly and puts one honest number where you can’t miss it.

Everything else in Baseline — budgets, goals, bills, streaks, friends — hangs off that number. If a feature doesn’t help you understand it or move it, it doesn’t ship.

5.0

App Store rating

Across every review since launch. We read all of them.

10s

The daily ritual

Open, read one screen, close. That’s the whole intended use.

2.0

Next, on both platforms

A full redesign, plus the first native Android release.

What we believe

Four rules we don’t bend

01

One screen should be enough

If you need a second view to know where you stand, the first one failed.

02

Never guess louder than the data

The assistant shows its reasoning. A confident wrong answer is worse than no answer.

03

Progress is social, money is not

Friends see level, streaks and trophies. Never balances, never transactions.

04

Free has to be genuinely useful

Accounts, net worth, budgets and goals are free. Pro adds depth, not access.

Privacy & security

Your data does one job: showing you your money

We are not an advertising business and we do not sell or share your financial data. Full stop.

Read-only connections

Baseline can see your accounts. It cannot move a dollar out of them.

Credentials never touch us

Bank sign-in happens with the aggregator. We hold tokens, not passwords.

Nothing sensitive in analytics

No balances, amounts or merchant data in logs or third-party analytics.

Locked down on device

Face ID app lock, two-factor, and one-tap export or deletion of your data.

Company

Small team, long horizon

Baseline Financial LLC is independently run. No outside pressure to add a feature nobody asked for, and no reason to monetize anything but the app itself.

IndependentSubscription-fundedNo data sales