We built this
because it mattered.
Most people don't have a clear picture of their finances — not because they don't care, but because the tools are either too complex or too shallow. We built Baseline to fix that.
Understanding your money shouldn't require a spreadsheet or a finance degree. Baseline gives you a real, honest picture of your finances — beautifully simple, always up to date.
We're building for people with real questions: Am I spending too much? Is my credit improving? How close am I to my savings goal? Simple questions that deserve clear answers.
We use Plaid's bank-grade encryption for all connections. Your credentials are never stored on our servers. We never sell your data — ever. Your privacy is the product.
Every feature earns its place. If it doesn't make your financial life clearer, we don't ship it.
We're not in the data business. We charge for software — not for selling your information to advertisers.
Baseline gets better every week. We listen to users, fix what's broken, and ship new features fast.
A free plan that's actually useful, and a Pro plan priced fairly. No dark patterns, no paywalled basics.
Built on Plaid, Firebase, and Apple's security stack. Enterprise-grade reliability for everyday people.
Humans respond to support tickets. Pro users get priority. We don't hide behind chat bots.
Questions, feedback, or just want to say hi — we'd love to hear from you.